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Souvenir Photography

Pictures of the place a visitor has just been: postcards, prints and calendars that sell on the strength of a good photograph.

Photos

Postcards, calendars and magnets

Examples of how a good photograph of a place becomes a souvenir. The photos are Stephen’s own, from his travels around Australia. He also holds a large archive of historical images of places across the country.

  • Postcard of Port Douglas marina at dusk, with yachts reflected in still water and the marina lights on
    PostcardPort Douglas marina
  • Wall calendar page with a photo of Whitehaven Beach above a February calendar grid
    CalendarWhitehaven Beach
  • Fridge magnet with a photo of beach umbrellas and sun lounges on white sand, labelled Cable Beach
    Fridge magnetCable Beach

Photography has always been part of Australian souvenirs. Stephen comes from the family behind the Rose Series, whose photographs and postcards of Australian places date from 1880, and he worked as a photographer in the family business. He knows how a place is pictured and which images visitors want to take home. He still photographs Australia on his travels today. His personal archive of Australian locations goes back to 1979, and his photographs have been used on tea towels, postcards, towels, flags, magnets, mugs and cups sold throughout Australia.

For retailers, photographic souvenirs such as postcards, prints and calendars are a simple way to sell the destination itself. Ask Stephen about photographic lines that suit your location.

What to consider

  • Local images. Visitors buy pictures of where they are, so destination-specific photography usually outsells generic scenes.
  • Quality. A sharp, well-composed photograph is what makes a postcard or print worth buying.
  • Price points. Postcards suit impulse buying; prints and calendars give a higher-value option.
  • Seasonality. Calendars sell ahead of the new year; postcards and prints sell all year in tourist areas.

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