Represented brand
Local Bloke
A Cairns-based wholesaler of tourist and region-branded souvenirs, wildlife gifts and novelty products for gift shops, tourism stores, newsagencies and specialty retailers across Australia.
Rose Agencies · Souvenir and Gift Sales Agent
Source.Develop.Connect.Sell.
Connecting products with buyers across Australia.
Rose Agencies is an Australian souvenir and giftware sales agency run by Stephen Cutts. It helps souvenir manufacturers and wholesalers reach independent retailers, newsagencies, pharmacies, visitor information centres and attraction shops across Australia. Stephen also helps retailers choose wholesale ranges, and helps businesses source and develop products overseas.
Run by Stephen Cutts, in Australian tourism retail since 1979.Need a product made or sourced? Source & develop
- Over a Century of Australian Tourism ExpertiseRose Stereograph Co. served Australia’s travel and souvenir trade from 1880, and the Cutts family carried it through generations. Long-standing relationships with retailers and an intimate understanding of what sells in tourist destinations across the country set Rose Agencies apart.
- 49 Sourcing Trips to ChinaDecades of hands-on experience in international product sourcing, manufacturing and supply chain management. Built through 49 visits to China, establishing trusted supplier relationships and delivering products tailored to Australia’s tourism and souvenir retail markets.
- Generations of Trusted Retail RelationshipsBuilt on generations of family heritage in Australian tourism, Stephen has established an extensive nationwide customer network. Decades of personal relationships, repeat business and trusted partnerships have built a loyal clientele and a deep understanding of Australia’s tourism retail market.
Career facts are from Stephen Cutts and the Cutts family history. Read Stephen’s story
Choose your journey
How can we help?
Manufacturers & brandsSell your productHave Stephen present your range in person to tourism retailers across Australia.
- An agent on the road, calling on stores in every state
- Sold alongside established souvenir and gift brands
- Orders placed with you through your own system
- Book a store visit, order through Stephen or ask for catalogues
- Range advice from someone in tourism retail since 1979
- One point of call for several brands
- 49 sourcing trips to China
- Supplier relationships Stephen still holds
- Products made for the Australian tourist season
Who you’ll deal with
Stephen Cutts
Stephen Cutts has worked in Australian tourism retail since joining his family’s Rose Stereograph business full-time in 1979. His career spans sales representation, photography, souvenir products, sourcing and small-business management. Today, through Rose Agencies, he helps connect retailers and suppliers across Australia.
- Sales representative
- Photographer
- General manager
- Company director
Over 100 Years of Australian Tourism Heritage. Stephen Cutts comes from a family deeply rooted in Australia’s tourism and souvenir industry. Through generations of involvement with the Rose Stereograph Company, the Cutts family helped preserve and document Australia’s iconic destinations through the renowned Rose Series photographs and postcards, a legacy dating back to 1880. Today, original works are preserved in Australian public collections, with Victorian Collections recognising the photographic contributions of Neil and Stephen Cutts.
Stephen’s retail network
Where you’ll find usSee every town Stephen suppliesFrom Tropical North Queensland to the Great Ocean Road. Explore the states, tourism regions and towns on the interactive map.
227 stockists132 towns and suburbs6 states and territories
Explore the map A stockist is a retailer with a known town in Rose Agencies’ client records (October 2026). Store names are kept private.
Represented brands
Ranges Stephen sells
Every range is ordered through Stephen. Retailers can ask for catalogues and trade pricing; brands can see the company their range would keep.
Represented brand
Kato Designs
An Australian-owned company based in Burleigh Heads, Queensland, designing coastal-inspired sunglasses, hats, apparel and accessories since 2001.
Represented brand
Sundowner Souvenirs
A Sydney-based souvenir maker with more than 40 years in the Australian souvenir market, producing keyrings, teaspoons, badges and custom ranges designed for individual attractions and locations.
Represented brand
Souvenirs Australia
An Australian-owned, Sydney-based souvenir business, online since 2003, with Aussie souvenirs, destination-branded magnets and calendars, soft toys, kangaroo products, clothing and accessories.
Place available
This could be you
Have a souvenir or gift range? Stephen could be presenting it to tourism retailers across Australia, alongside the brands he already sells.
What retailers say
Experience in practice
Stephen Cutts is not only a reputable and critical agent for our business, but he is also a lifelong friend. His work ethic and extensive tourism knowledge has been such an asset for Trader Pete’s.
Services and products
What Rose Agencies does
Sales representationYour range presented to gift shops, newsagencies, visitor centres and attraction shops.
Wholesale ranges and range adviceProducts that suit your store, your customers and your season, ordered through Stephen.
China product sourcingFinding and managing suppliers for souvenir and gift products.
Products for Australian retail
Wholesale Australian Souvenirs
Wholesale souvenir ranges for Australian gift shops, visitor centres and tourist retailers, including region-branded products.
Local Bloke · Sundowner Souvenirs · Souvenirs Australia · Kato Designs
Souvenir Hats & Caps
Wholesale hats and caps for Australian gift, tourism and coastal retail. Order through Stephen Cutts.
Kato Designs
Souvenir T-Shirts
Wholesale T-shirts for Australian gift and tourism retailers. Order through Stephen Cutts.
Kato Designs
Souvenir Magnets
Wholesale souvenir magnets for Australian gift shops and tourism retailers, including destination-branded designs. Order through Stephen Cutts.
Local Bloke · Souvenirs Australia
Wholesale Australian Gifts
Wholesale Australian gifts for retailers, from kitchen sets and towels to plush keyrings and pencil cases. Order through Stephen Cutts.
Souvenir Photography
Photographic souvenirs for Australian tourism retail, such as postcards, prints and calendars of local places. Order through Stephen Cutts.
Wholesale Tea Towels
Wholesale souvenir tea towels for Australian retailers, from koala and wildlife designs to Sydney Harbour and embroidered styles. Order through Stephen Cutts.
Original research · For brands and wholesalers
Your range, in Australia’s best tourism markets
Stephen’s stockists aren’t scattered at random. They sit in the coastal, regional and holiday destinations where visitors spend, and where souvenirs sell. Here is the market your range would reach through him.
- A$202bntourism spending in the states and territories Stephen coversAbout 96% of Australia’s A$211.1bn tourism economy (2024–25).1
- 120m+visitor trips a year to the destinations his stockists serveDomestic overnight, day and international trips across 46 tourism destinations (estimate).2
- A$20.8bnspent by visitors on shopping, gifts and souvenirs nationallyThe official visitor-retail category, broader than souvenirs alone (2024–25).3
Stephen’s footprint
- 227 stockists
- 132 towns and suburbs
- 46 tourism destinations
- 30 official tourism regions
Including
Gold Coast · Sunshine Coast · Cairns & Northern Beaches · Whitsundays · Mornington Peninsula · Great Ocean Road · High Country · Northern Rivers · Port Stephens · Coffs Coast · Sapphire Coast · Fraser Coast · Coral Coast · The Kimberley
See every town on the map- Tourism Research Australia: State and Regional Tourism Satellite Account 2024–25
- Rose Agencies Australian Tourism Souvenir Market Report (October 2026): method, assumptions and definitions
- ABS: Australian National Accounts, Tourism Satellite Account 2024–25
Tourism spending is official 2024–25 data. Visitor-trip and souvenir-buying figures are estimates of market size across the destinations Stephen’s stockists serve. They count trips, not unique people, and are not Rose Agencies sales figures.
From the blog
Inside Australian tourism retail
What’s selling, destination guides and findings from Stephen’s client base.
The Best-Selling Australian Souvenirs Right Now
The souvenir categories that keep earning shelf space in Australian tourist towns, and how to choose the right mix for your type of store.
9 October 2026
How to Get Your Product into Gift Shops in Australia
How a brand or maker gets a product stocked in Australian gift, souvenir and tourism stores, from pricing and supply to presenting the range.
9 October 2026
Sales agent or distributor? Choosing a route into Australian retail
How a sales agent and a distributor differ, what each costs you in control and risk, and how to decide which suits your range in Australian retail.
9 October 2026
Common questions
Questions buyers and brands ask
What does an Australian souvenir sales agent do?
A sales agent presents the ranges they represent to retailers in person, helps buyers choose stock, takes orders and passes them to the supplier, and feeds back what buyers say. Stephen Cutts does this for souvenir and gift brands across Australia.
Can Rose Agencies help get my products into Australian stores?
Send Stephen product photos, wholesale and recommended retail prices, minimum order quantities, lead times and where your stock is held. He will tell you straight whether your range suits the stores he calls on.
Which retailers does Rose Agencies work with?
Gift and souvenir shops, newsagencies, pharmacies, visitor information centres, attraction shops, convenience stores and independent retailers in tourist destinations: 227 stockists across 132 towns and suburbs.
How can I buy wholesale souvenirs through Rose Agencies?
Book a store visit, order through Stephen by phone or email, or ask him for current catalogues and trade pricing. Every range he represents is ordered through him.
Can Rose Agencies help source products from China?
Stephen has made 49 sourcing trips to China and still holds supplier relationships there. Tell him what you need and he can discuss feasibility, specifications and quantities.
Contact
What are you looking to do?
Choose one and the enquiry form will ask the right questions. Or contact Stephen directly: 0450 397 557 · stephencutts1@gmail.com