For brands and manufacturers
Sell your product in Australia
You make or import souvenirs, gifts or accessories. Stephen Cutts can take them to the Australian retailers who sell them, as your sales agent on the road.
Why brands work with Stephen
He’s already in the shops. Stephen is a travelling sales agent who works throughout the year, calling on gift shops, newsagencies, visitor information centres, attraction shops, convenience stores and independent retailers. He has worked in every Australian state.
He knows what sells, and what doesn’t. Stephen has worked in Australian tourism retail since 1979, as a sales representative, photographer, general manager and company director. Decades of standing in stores mean he knows which products sell through, which sit on the shelf, and why.
He understands small business. Stephen helped run a family wholesale business for decades. He understands the pressures on small suppliers and small retailers: margins, minimum orders, cash flow and the seasonal swings of tourism.
Your range travels with established brands. Stephen currently sells Local Bloke, Kato Designs, Sundowner Souvenirs and Souvenirs Australia. Retailers already know him, so your products reach buyers through someone they trust.
“Stephen Cutts is not only a reputable and critical agent for our business, but he is also a lifelong friend. His work ethic and extensive tourism knowledge has been such an asset for Trader Pete’s.”
How representation works
- Send Stephen your range: product photos, wholesale and recommended retail prices, minimum orders, lead times and where stock is held.
- He assesses the fit. Stephen looks at how your range suits the retailers and regions he covers, and tells you straight.
- You agree terms directly with Stephen.
- Stephen takes it on the road, presenting your range to stores, taking orders and passing back what buyers say.
What to have ready
- Your range: product photos, descriptions, wholesale pricing and recommended retail prices
- Order terms: minimum order quantities, lead times, delivery and returns
- Supply: where stock is held and how orders reach Australian retailers
- Compliance: labelling and safety requirements for your category in Australia, including country-of-origin labelling and any mandatory standards (for example, for children’s products)
- Ordering: a wholesale catalogue (such as Fieldfolio) or a simple way for orders to reach you
Not ready on every point? That’s normal. Stephen can help you work out what matters for your category.
Common questions
What kinds of products does Stephen represent?
Souvenir, gift and accessory ranges sold through tourism and gift retail. He currently sells Local Bloke, Kato Designs, Sundowner Souvenirs and Souvenirs Australia. If your range sells in the same kinds of stores, it’s worth a conversation.
What is the difference between a sales agent and a distributor?
A sales agent represents your range and takes orders on your behalf, while you usually keep and supply the stock. A distributor generally buys and holds stock and resells it. Stephen works as a sales agent. Ask him how he would work with your range.
Do I need stock in Australia?
Retailers expect reliable delivery and clear lead times. If your stock is offshore, be ready to explain how orders reach Australian stores and how long that takes.
Can Stephen work with my existing ordering system?
Yes. Stephen takes orders from retailers and places them with you through whatever you use now, whether that’s a wholesale platform such as Fieldfolio, an order form or email.
Will Stephen take on any product?
No. He only takes on ranges he believes will sell in the stores he calls on, which is what makes him useful to both brands and retailers.
For brands and wholesalers
Your range, in Australia’s best tourism markets
Stephen’s stockists aren’t scattered at random. They sit in the coastal, regional and holiday destinations where visitors spend, and where souvenirs sell. Here is the market your range would reach through him.
- A$202bntourism spending in the states and territories Stephen coversAbout 96% of Australia’s A$211.1bn tourism economy (2024–25).1
- 120m+visitor trips a year to the destinations his stockists serveDomestic overnight, day and international trips across 46 tourism destinations (estimate).2
- 22.6mestimated souvenir-buying visits a year in those destinationsBase case from published tourism-shopping research (range 15.1m–31.9m). An estimate, not a sales figure.2
- A$20.8bnspent by visitors on shopping, gifts and souvenirs nationallyThe official visitor-retail category, broader than souvenirs alone (2024–25).3
Stephen’s footprint
- 227 stockists
- 132 towns and suburbs
- 46 tourism destinations
- 30 official tourism regions
Including
Gold Coast · Sunshine Coast · Cairns & Northern Beaches · Whitsundays · Mornington Peninsula · Great Ocean Road · High Country · Northern Rivers · Port Stephens · Coffs Coast · Sapphire Coast · Fraser Coast · Coral Coast · The Kimberley
See every town on the mapVisitors buy souvenirs where they feel the destination
Coastal, regional and drive-tourism markets combine strong holiday identity with visitor-focused shops, which is where Stephen’s stockists are concentrated.
International visitors are keen buyers
One in three travellers surveyed by Tourism Australia was specifically interested in souvenir shopping, rising to around 40% among luxury and working-holiday travellers.4
Drive tourism needs reach
Australians took 17.3 million caravan and camping trips in 2025, with 87% of nights spent in regional areas. Those buyers stop at visitor centres, roadhouses and attractions along the way.5
- Tourism Research Australia: State and Regional Tourism Satellite Account 2024–25
- Rose Agencies Australian Tourism Souvenir Market Report (October 2026): method, assumptions and definitions
- ABS: Australian National Accounts, Tourism Satellite Account 2024–25
- Tourism Australia: Future of Demand experience fact sheets
- Tourism Research Australia: Caravan and camping data
Tourism spending is official 2024–25 data. Visitor-trip and souvenir-buying figures are estimates of market size across the destinations Stephen’s stockists serve. They count trips, not unique people, and are not Rose Agencies sales figures.